Why Us?
First of all, If you’re shopping for a new Lincoln in the Lakes Region, Plymouth, Tilton, Rochester, Concord, or beyond, get your best price in writing, bring it to us and we'll beat it*!
As if that isn't enough, there are a ton of other reasons why we're the premier Lincoln dealer in New Hampshire. Check out these unbeatable Lincoln vehicle specials and get started with Irwin Lincoln today!
- Irwin's Price Promise: No Gimmicks!
- Love It or Leave it Money-back Guarantee*
- Vehicle Exchange Promise on used vehicles*
- Goal of 100% Credit Approval
- Irwin's Trade-In Promise
- No payments for 3 months*
- Relax...no "Sharks" here...we have Product Specialists
- Exclusive Rewards Program saving you hundreds
- Meet or Beat all competitors service, tires, parts, and autobody prices*
- Free Delivery in New England*
- We'll buy your car whether you buy from us or not
- 0% Financing available*
- 24 hour vehicle locator service
- $100 Referral program
The Answer Is Simple Here
When it comes to finding a place to buy your new car, SUV or truck here in Laconia, NH, it’s all about finding a place that you’ll want to keep coming back to. And at Irwin Lincoln, we want to make that decision simple.
We do that by sticking to the rules that have governed our business since we started in 1951. To us, it’s all about treating you like a friend, offering low and transparent pricing and making our community the priority. When you buy at Irwin Lincoln, you’ll know that you’re buying from a dealership that you can trust and you’ll keep coming back to.
We Treat You Like A Friend, Plain and Simple
One of our biggest rules has always been to treat our customers the way we’d like to be treated. We do that by creating a friendly atmosphere where you feel comfortable and confident, from sales to service. You’ll enjoy your experience with our friendly product specialists, who can’t wait to pass their knowledge along. For us, its all about making the experience that we’d want to have.Low, Transparent Pricing Everyday
To us, this is a promise. We always strive to get you the best deal on your new Lincoln truck, car or SUV. With lots of options to choose from at a variety of price points, we offer something for every budget. And we’re always available to help you get the deal and the vehicle that you’ve been dreaming of. Visit us today to learn more about our inventory and see what we have for you.A Community Staple for Over 50 Years
We’ve been a cornerstone of the Laconia, NH community for over 50 years. While we’ve grown and changed, one thing has been consistent—that giving back to our neighbors is a priority. When you buy with us, you’re supporting a business that helps the community at large, and that’s a purchase you can feel great about.Find Your New Lincoln Vehicle Today
You’ll love the fact that we’ve got a wide variety of new Lincoln vehicles, from the small and sporty Fiesta to the sturdy F-150. When you buy from us, you’ll get a friendly experience, a great deal and a purchase you can feel good about. Visit us today to learn more about how we’re a part of the community, and how we can help you get the deal you’ve been searching for.Don't Believe Us? Watch 110+ Video Testimonials!
Our Reviews
“We bought our car at Irwin’s because it is hassle free shopping. The salesmen were helpful and not pushy. It took a few months to make up our mind (without being called every day by our salesman) and when we were ready he was there to help us. Every time we bring our car for service they take the car immediately. Service is quick, staff very friendly.”
– Lisa S., Campton, NH
“This is my 9th car from Irwin’s. I simply won’t go anywhere else. Anyone who asks me about buying or servicing a vehicle I tell them to go to Irwin’s. It’s a no brainer. Great price, great service and very easy to do business with.”
– Greg G., Meredith, NH